Erin Pata designs logos and prints packaging in the cowboy-quarters-turned-studio on the Pata Ranch, a centennial farm and ranch, on the pristine, but blustery, Central California coastline. She packages the farm's goods and creates unique branding systems for small mom-and-pop operations who need a custom-made, unique-personality for their business. When she is done creating, she hops on her horse, Marge, or in her vintage camper, also named Marge, and heads out into the wide-open spaces of the West, designing from the road, rounding up cattle for friends and family, looking for grizzlies and peering into volcanoes.